Twitter Redefining Relevance, Get Your Local On

Just weeks ago if you were a freshly christened Twitter user, upon completion of signing up Twitter would dump out a list of celebrities and other notable A-Listers for you to burst your proverbial Twitter cherry on. As of last week Twitter began rolling out incremental changes with a new approach towards new users. Now, after setting up a profile users are offered lists of prominent news sources and noteworthy individuals to start off following.

Also, more importantly, finally, Twitter is realizing the significance of local trends and capitalizing on it. Users are now able to set their profiles to a specific region or country therein giving the Twitter’sphere a more local element. What does that mean for us? Relevant content.

That and trending topics will be replaced by words and phrases frequented within your area. Local updates? Count us in. Being able to know how a show is going, how busy a local bar is, or where to pick up Tamale’s at 2 am is far more important than whether or not Ashton Kutcher is taking a dump.

Whether or not the changes improve Twitter’s plateauing traffic is yet to be seen. However, we’re looking forward to a sharper, more pertinent Twitter in the future.

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