NIXON

Nixon was founded in 1997 by Andy Laats and Chad DiNenna in Encinitas, California.
They began with a small line of custom built watches with focused distribution in
specialty surf, skate, snow, and fashion stores. The company has grown since then into
an accessories company for the youth lifestyle market with their products being
marketed and sold in over 25 countries. Nixon offers a wide variety of watches with
various styles and functions and range from under $100 to over $1,000. The variety of
watches can be found at Nixonʼs website.
DIESEL

Diesel is another company known for targeting the youth market. Stemming from an
Italian design company, Diesel is best known for itʼs jeans, however, their brand has
ventured into other clothing, accessories and even perfumes. Founded and owned by
Renzo Rosso, Diesel has watches affordably priced starting around $100. The watches
can be found at retailers as well as at Diesel Timeframes Store
GUESS

The American clothing line, Guess, markets fashion accessories as well as clothing.
Guess was founded by Georges, Armand, Paul, and Maurice Marciano, four brothers
born in Ouarzazate, Morocco who started the company in 1981 in California. What
began as a small clothing line focused on stone washed denim, grew into a popular and
desired clothing and accessory company throughout the world. The watches are
available for affordable prices at the Guess website.
MARK ECKO
Mark Ecko is an American Entrepreneur known not only for his clothing and accessory
lines, but for his extremely popular magazine, Mark Eckoʼs Complex and Mark Ecko
Entertainment, a full service production company, with a focus on interactive
entertainment. Fashion wise, Mark Ecko pursues both the classy, sophisticated look as
well as the street-wear style. The watches are available at many different retailers,
Mark Ecko Time provides a list of places to find them.
KENNETH COLE

Popular American clothing Designer, Kenneth Cole, has played an influential role in the
fashion industry. He has been openly involved in publicly supporting AIDS awareness
and research, using fashion as a method to promote socially conscious marketing
pitches to help fight various causes from AIDS to homelessness. He donates a lot of his
proceeds to different organizations, leaving his consumers less guilty for appreciating
the finer things in life, like his watches. They can be found at Kenneth Coleʼs site.